Society · Facts & sources
4 sourced facts about viral fundraising challenges and personal self-improvement challenges, each with the context behind the number. 4 more are in today's round and appear here after it closes.
Answer88% fail
Richard Wiseman's 2007 study of 3,000 people found the vast majority of resolutions don't stick, though structured goal-setting improved the odds.
Source: Wikipedia, New Year's resolution (2007) en.wikipedia.org
Answer66 days on average
The real range was huge — from 18 to 254 days — showing habit-building challenges take very different amounts of time for different people.
Source: Phillippa Lally et al., via Wikipedia (2009) en.wikipedia.org
Answermore than 739,000 new donors
Those new donors helped the ALS Association raise $41.8 million in just about three weeks that summer.
Source: Wikipedia, Ice Bucket Challenge (2014) en.wikipedia.org
Answer22% more often
Breaking a big challenge into small, measurable steps meaningfully boosted success rates in the study.
Source: Wikipedia, New Year's resolution (2007) en.wikipedia.org